30-7-2025 – eToro, a global trading platform, announced plans to tokenize 100 popular U.S. stocks and ETFs as ERC-20 tokens on the Ethereum blockchain.
This move enables 24/5 trading and integration with decentralized finance (DeFi) protocols, allowing users to transfer tokenized assets to self-custody wallets or redeem them for traditional stock holdings.The initiative builds on eToro’s prior tokenization efforts, including gold and silver in 2019, and aligns with the growing real-world asset (RWA) tokenization trend, valued at $21.3 billion per RWA.xyz.
Tokenized equities, currently a $418 million segment, are projected to reach a trillion-dollar market, according to STOKR’s CEO at the TokenizeThis conference. eToro’s CEO, Yoni Assia, emphasized that tokenization enhances transparency and accessibility, aiming to democratize finance by bridging traditional and blockchain-based markets.
Competitors like Robinhood, which recently launched an Arbitrum-based layer-2 for tokenized stocks in Europe, and Backed Finance, listing 60 tokenized equities, reflect the sector’s momentum. eToro’s Ethereum-based approach leverages the blockchain’s robust infrastructure.