25-8-2025 – President Trump announced plans for a new “crypto treasury” investment vehicle from the White House, despite recent failures that cost supporters millions on his previous digital asset ventures.
The latest project centers on World Liberty Financial, co-founded by Trump and his sons, which aims to raise $1.5 billion to purchase WLFI tokens. According to The Wall Street Journal, the structure mirrors MicroStrategy’s bitcoin accumulation strategy but uses WLFI instead of established cryptocurrencies. Eric Trump now sits on the board of Alt5 Sigma, a crypto firm in which World Liberty holds a stake.
However, Trump’s recent crypto track record shows a pattern of early exits while supporters face substantial losses. His $TRUMP memecoin, launched in January, dropped 90% by Inauguration Day after initial buyers took quick profits. The accompanying $Melania token performed even worse. Truth Social’s parent company stock fell 52% from pre-merger levels and 73% from its post-announcement peak.
Unlike bitcoin, WLFI tokens carry no supply cap and offer holders only 5% governance voting rights for World Liberty’s USD1 stablecoin. The structure allows Trump-affiliated entities to capture 75% of token sale proceeds while providing no ownership stakes or profit sharing to public investors. Owen Lamont of Acadian Asset Management told reporters this approach “violates every principle of finance.”
World Liberty Financial’s WLFI token launch is scheduled for September, with regulatory filings expected to provide additional details on the treasury structure and token economics.
