17-8-2025 – Bitcoin reached a fresh record high this week, crossing $123,000 as institutional investment flows and corporate treasury adoption fuel the latest surge in the world’s largest cryptocurrency.
The milestone caps a remarkable year for Bitcoin, which has gained over 31% since January and approximately 60% from its April lows. The rally has been powered by record inflows into U.S. spot Bitcoin ETFs, with BlackRock’s IBIT recording more than $3.7 billion in single-day trading volume while Fidelity’s FBTC saw over $500 million.
Corporate Bitcoin holdings have reached historic valuations during the run-up. MicroStrategy’s Bitcoin reserves now stand at $77.2 billion, representing a $35 billion increase from the company’s previous peak. Meanwhile, El Salvador’s government reports unrealized profits exceeding $468 million on its Bitcoin investment, with the country’s $300.5 million allocation now valued at over $768 million.
The crypto market received additional support from President Trump’s recent executive order directing the Labor Department to explore cryptocurrency options for 401(k) retirement plans, potentially opening Bitcoin exposure to millions of American savers.
DeVere Group, which has maintained a $150,000 year-end price target, attributes the momentum to converging factors including institutional capital allocation, corporate treasury diversification, and supportive U.S. policy shifts under the current administration.
Market participants will be watching whether Bitcoin can maintain momentum toward the $125,000 level as the year progresses.
