26-4-2025 – Bitcoin Suisse founder Luzius Meisser has urged the Swiss National Bank (SNB) to embrace cryptocurrency within its substantial reserves portfolio, currently valued at nearly 1 trillion francs.
Switzerland’s cryptocurrency landscape has witnessed remarkable growth, with research from the Lucerne University revealing that more than one in ten Swiss citizens have ventured into digital asset investments. This adoption rate underscores the nation’s pioneering role in blockchain technology, particularly evident in the canton of Zug, widely recognised as ‘Crypto Valley’ and birthplace of the Ethereum platform.
The cryptocurrency community has launched an ambitious referendum campaign, seeking constitutional amendments that would mandate the SNB to hold Bitcoin alongside traditional gold reserves. This grassroots movement reflects growing public interest in diversifying national monetary holdings.
Meisser’s proposal advocates for a measured approach, suggesting a modest 1-2% allocation of SNB’s reserves to Bitcoin. He emphasises Bitcoin’s unique position as an inflation-resistant asset, particularly relevant amid concerns about traditional currency devaluation and mounting political pressures on monetary systems. Bitcoin’s market presence has strengthened considerably, with its value reaching 94,823 francs and demonstrating notable weekly gains.
However, SNB’s leadership maintains a cautious stance. Thomas Jordan, the bank’s president, has expressed reservations about cryptocurrency integration, citing concerns over market volatility and questionable liquidity during crisis periods. These apprehensions reflect broader institutional hesitancy towards digital asset adoption.
The proposal emerges against a backdrop of global economic uncertainty, with particular attention to American trade policies and the perceived weakening of major currencies. Meisser argues that Bitcoin’s algorithmic supply constraints offer a compelling alternative to traditional monetary policies susceptible to political interference.
