20-9-2025 – Coinbase CEO Brian Armstrong has revealed ambitions to evolve the exchange into a full-fledged crypto super app capable of supplanting traditional banks. In an interview with Fox Business, Armstrong detailed plans for a suite of services including payments, credit cards offering 4% Bitcoin rewards, and other financial tools built on blockchain infrastructure. He lambasted legacy banking for inefficiencies like 2-3% transaction fees, arguing that digital data transfers should cost next to nothing.
The vision positions Coinbase as users’ main financial hub, leveraging crypto to deliver superior efficiency. This push aligns with U.S. regulatory advancements, such as the GENIUS Act and pending Senate legislation, which Armstrong described as unstoppable momentum. Despite collaborations with institutions like JPMorgan and PNC, he advocated for equitable rules.
Separately, Coinbase has embedded decentralized lender Morpho to enable direct USDC lending with yields up to 10.8%, bypassing external platforms amid debates over stablecoin regulations.