24-4-2025 – Coinbase, the prominent cryptocurrency exchange, has unveiled plans to establish a new office in Charlotte, North Carolina. A company representative confirmed to The Block that this venture will see an immediate recruitment drive for over 130 local professionals, marking Coinbase’s inaugural physical footprint in the city. The initiative underscores Charlotte’s rising stature as a nexus for finance and technology, perfectly aligning with Coinbase’s ambitions to enhance its customer service and compliance capabilities.
The new hub will primarily focus on strengthening the exchange’s Compliance and Customer Support teams over the coming six months. This move comes amid occasional user frustrations, with some customers reporting difficulties accessing funds or being unexpectedly logged out due to automated compliance protocols. High-profile grievances aired on social media have, at times, prompted direct intervention from Coinbase’s leadership, highlighting the urgency of fortifying customer support.
Coinbase’s expansion into Charlotte also reflects a broader commitment to nurturing local economies across the United States, a strategy the company views as integral to global economic vitality. Speaking at the White House’s inaugural Digital Asset Summit last month, CEO Brian Armstrong pledged to onboard 1,000 new employees nationwide this year, a decision he attributed to the pro-business climate fostered by President Donald Trump’s administration. In a video shared on X on 7 March, Armstrong noted that these hiring plans were a direct response to policy shifts in Trump’s first 60 days. This stands in stark contrast to the company’s earlier cost-cutting measures, which saw 950 jobs axed in January 2023, following 1,100 redundancies in June 2022 and a further 60 in November of that year, as Coinbase navigated the so-called Crypto Winter.
Politically, Coinbase has been a formidable player, funnelling over $100 million into pro-cryptocurrency political action committees, such as Fairshake, to champion candidates advocating for crypto-friendly regulations. Armstrong’s engagement with Trump, including a private November meeting to discuss key appointments like the Securities and Exchange Commission chair and Treasury Secretary, signals the exchange’s intent to shape the regulatory landscape.
While Coinbase has long championed a “remote-first” ethos—95% of its workforce operates from home—the Charlotte office marks a subtle departure from its 2020 declaration of being a “decentralised company with no headquarters.” The spokesperson emphasised that certain roles necessitate an in-office presence to optimise customer outcomes, but remote opportunities, particularly in product and engineering, remain open to Charlotte-based talent.
