13-7-2025 – GameSquare Holdings, a Nasdaq-listed digital media company, announced a $100 million Ethereum-based treasury strategy, marking a significant pivot toward decentralized finance (DeFi). CEO Justin Kenna, in a statement first reported by ACCESS Newswire, emphasized the move aims to generate on-chain yields of 8-14%, far exceeding standard Ethereum staking returns.
The strategy, developed in partnership with Dialectic, leverages the firm’s Medici platform, which uses machine learning and advanced risk management to optimize returns. GameSquare initiated the plan with a $5 million Ethereum purchase, acquiring 1,818.84 ETH at an average price of $2,749, funded partly through an $8 million public stock offering led by Lucid Capital Markets.
The announcement triggered a 58% surge in GameSquare’s stock price, reflecting strong investor confidence in the crypto-focused approach. This move aligns with a growing trend of corporate crypto adoption, reminiscent of MicroStrategy’s Bitcoin treasury strategy. By integrating Ethereum into its financial framework, GameSquare aims to diversify its assets and tap into DeFi’s potential for higher yields.
The company may also explore stablecoins and non-fungible tokens to further enhance returns, signaling a broader embrace of blockchain technology in corporate finance. The strategy positions GameSquare among pioneers like SharpLink Gaming, which holds significant Ethereum reserves. Such corporate investments could bolster Ethereum’s ecosystem and drive institutional interest, though they may invite future regulatory scrutiny as digital assets gain traction in traditional finance.
