21-8-2025 – Kanye West’s Solana-based YZY meme coin launched today, briefly hitting a $3 billion market cap before plummeting to $137 million, sparking allegations of a pump-and-dump scheme. The token, announced by West on X, is tied to his Yeezy brand and aims to serve as its official currency 
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.The YZY token, part of the YZY Money ecosystem with Ye Pay and YZY Card, saw a 1,000% surge within minutes of its debut, driven by West’s celebrity influence and intense trading on Solana’s Meteora platform. On-chain data revealed insiders profited heavily, with one investor netting $3.4 million after buying and selling millions of tokens.
However, the token’s 70% allocation to West, 20% to investors, and 10% for liquidity has raised red flags about centralized control and potential manipulation. Critics point to recent celebrity-backed token failures, like Argentina’s LIBRA, as a cautionary backdrop. West’s controversial history, including antisemitic remarks that led Shopify to shut down his online store, adds skepticism to the project’s legitimacy.
The token’s anti-sniping measures and vesting schedule via Jupiter Lock aim to stabilize trading, but multiple fake YZY tokens on Solana’s Pump.fun platform have confused investors, amplifying scam concerns.
