29-7-2025 – NYSE-listed Turkish ride-hailing company Marti Technologies (MRT) has announced plans to allocate 20% of its cash reserves to Bitcoin as part of a new corporate treasury strategy, with potential expansion to 50% of reserves over time.
The Istanbul-based mobility platform disclosed its cryptocurrency adoption plan without specifying exact dollar amounts or implementation timelines. Beyond Bitcoin, Marti indicated it may diversify into other digital assets including Ethereum and Solana, positioning the move as a long-term investment strategy rather than short-term speculation.
Marti’s decision reflects growing corporate interest in cryptocurrency treasury management, following similar moves by companies like MicroStrategy and Tesla in previous years. The company emphasized that its crypto allocation strategy will not disrupt existing business operations or commercial expansion plans, suggesting management views the holdings as complementary to rather than competitive with core ride-hailing activities.
