28-7-2025 – Metaplanet, a Tokyo-listed investment firm, acquired 780 Bitcoin (BTC) for $92.5 million, pushing its total holdings to 17,132 BTC, valued at nearly $2 billion. The purchase, executed at an average price of $118,622 per Bitcoin, was announced by CEO Simon Gerovich. The firm’s stock rose 5.6% to ¥1,247 ($8.4) on Monday, reflecting investor confidence despite a 16.3% monthly decline.
Since adopting Bitcoin as a core treasury asset in April 2024, Metaplanet has pursued an aggressive acquisition strategy, aiming to hold 210,000 BTC by 2027. The company’s total Bitcoin investment now stands at approximately $1.73 billion, with an average purchase price of $101,030 per coin. This move positions Metaplanet as the seventh-largest corporate Bitcoin holder globally and the largest in Asia, according to BitcoinTreasuries data.
In Q2 2025, the firm reported a 42.4% year-over-year revenue increase to ¥1.1 billion ($7.6 million), driven by its Bitcoin-focused operations. Metaplanet’s strategy mirrors that of MicroStrategy, leveraging Bitcoin to diversify reserves and hedge against economic uncertainties. The firm’s BTC Yield, a metric tracking shareholder value from Bitcoin holdings, reached 449.7% year-to-date in 2025, though it dipped to 22.5% this quarter due to market volatility. The company’s consistent purchases signal growing institutional interest in Bitcoin as a corporate asset, particularly in Japan, where such strategies are gaining traction.
