4-6-2025 – Trump Media & Technology Group has filed plans to launch a spot Bitcoin ETF under the “Truth Social Bitcoin ETF” label, expanding its crypto presence through a new partnership with Crypto.com and Yorkville America Digital.
NYSE Arca files for truth social Bitcoin ETF
On Tuesday, NYSE Arca submitted a formal rule-change request to the Securities and Exchange Commission (SEC) to list the proposed ETF. The fund, which offers regulated exposure to Bitcoin via traditional stock exchanges, marks a notable escalation in Trump Media’s cryptocurrency strategy.
This initiative stems from an April collaboration between Trump Media, Crypto.com, and Yorkville America Digital. The ETF will allow retail and institutional investors to gain exposure to Bitcoin without directly holding the asset.
The move follows the SEC’s approval of 11 spot Bitcoin ETFs in 2024, which attracted billions in capital and legitimised crypto investment for mainstream audiences. Trump Media appears eager to capitalise on this momentum.
“This launch signals serious intent from the Trump camp to dominate the regulated crypto investment space,” said a crypto ETF analyst at Galaxy Digital.
$2.4 billion war chest and Truth.Fi expansion
Trump Media’s crypto ambitions go beyond ETFs. In January, it launched Truth.Fi, a new fintech and financial services division focusing on blockchain infrastructure and decentralised finance (DeFi). The company has pledged to invest $250 million of its own funds into the venture.
Last week, it announced a successful capital raise of $2.4 billion through a mix of stock and debt, which will partially be used to build a Bitcoin treasury—an institutional-level reserve of BTC.
Trump family ties to Solana, crypto lending projects
In a separate development, a Solana-based meme coin bearing Trump’s name unveiled a new digital asset wallet in partnership with Magic Eden. The Trump sons, however, publicly distanced themselves from this project.
Meanwhile, the Trump family has thrown its support behind World Liberty Financial, a crypto lending platform launched in the lead-up to the presidential election, fuelling speculation about deeper ties between Trump’s campaign and crypto fundraising.
Political crypto strategy faces mixed reactions
While President Trump has embraced crypto throughout his campaign—drawing support from major Web3 players—critics warn of potential conflicts of interest due to the crossover between Trump’s financial ventures and political influence.
Nevertheless, Trump Media’s crypto roadmap, which includes ETFs, fintech platforms, and asset management, cements its position as a key player in the intersection of digital finance and politics.
