28-3-2025 – A Trump Tower-based investment firm has charted an unconventional course into cryptocurrency markets. Dominari Holdings, which recently welcomed the Trump brothers to its advisory board, has unveiled plans to channel $2 million into BlackRock’s iShares Bitcoin Trust.
The firm’s distinctive approach to cryptocurrency investment marks a departure from conventional corporate reserve strategies. Whilst most enterprises opt for direct cryptocurrency purchases and custody arrangements, Dominari Holdings has elected to pursue bitcoin exposure through regulated exchange-traded funds—a decision that could set a precedent for organisations seeking streamlined compliance protocols.
The announcement arrives against a backdrop of expanding cryptocurrency ventures within the Trump family circle. Donald Trump Jr., who has emerged as an unofficial ambassador for his father’s crypto initiatives, maintains involvement in various digital currency projects. This development follows closely on the heels of World Liberty Financial’s presentation of their stablecoin proposal at a Washington cryptocurrency conference—a venture supported by the former US President and his family.
The investment decision has coincided with notable market movements for Dominari Holdings, whose shares experienced a decline exceeding 9% during Friday’s trading session. The firm, maintaining a market capitalisation of approximately $70 million, has selected IBIT, currently the market’s dominant spot bitcoin ETF, as its vehicle of choice.
The February appointment of Eric and Donald Trump Jr. to the firm’s advisory board, alongside their status as investors, had already garnered significant media attention. Their involvement with Dominari Holdings adds another layer to the Trump family’s growing portfolio of financial technology ventures, suggesting a calculated expansion into digital asset markets.
