6-6-2025 – A burgeoning conflict in the cryptocurrency realm has thrust World Liberty Financial (WLFI), a venture linked to US President Donald Trump and his family, into the spotlight. On June 5, Bloomberg News reported that WLFI dispatched a cease-and-desist letter to Fight Fight Fight LLC, the entity behind the $TRUMP memecoin and GetTrumpMemes.com, following their announcement of an unauthorised “Official Trump Wallet” in collaboration with the non-fungible token marketplace Magic Eden. The move underscores a fractious battle over the Trump brand in the digital asset space, where sanctioned and unsanctioned projects vie for legitimacy.
The Trump family has moved swiftly to distance itself from the rogue initiative. Donald Trump Jr., a self-styled Web3 ambassador for WLFI, publicly declared on June 3 that neither WLFI nor the Trump Organization had any connection to the wallet, with Eric Trump echoing this sentiment. Both insisted that any authentic crypto wallet bearing the Trump name would emanate directly from WLFI, which is carving out a niche with projects like the USD1 stablecoin and exclusive perks, such as private dinners for top $TRUMP token holders.
The controversy has intensified scrutiny of the Trump family’s deepening ties to cryptocurrency, raising alarms among US lawmakers. Several Democratic members of Congress and the Senate have expressed unease about the potential conflation of Trump’s political influence with his business ventures. They caution that leveraging the presidency to promote digital assets risks politicising legislative efforts to regulate stablecoins, tokens, and decentralised finance, potentially undermining the integrity of such processes.
Fight Fight Fight LLC’s promotional efforts, which included social media posts and a waitlist sign-up page on TrumpWallet.com, gained traction earlier this week but faltered after the cease-and-desist letter. By June 5, the TrumpWallet.com domain was offline, though Magic Eden and the memecoin team’s social media promotions remained active at the time of reporting. The letter itself has not been disclosed publicly, and WLFI has yet to issue a formal statement on potential legal steps, leaving the crypto community and observers awaiting further developments in this high-stakes branding dispute.
