2-9-2025 – Blockchain investigator ZachXBT disclosed evidence on Monday showing that numerous crypto influencers neglected to reveal paid endorsements in their social media promotions for a specific token campaign, in a detailed spreadsheet shared on X, ZachXBT listed more than 200 influencers approached for the campaign, including per-post pricing from hundreds to five figures in U.S. dollars, Solana wallet addresses for payments, and links to on-chain transaction confirmations.
Of the approximately 160 influencers who agreed to participate, fewer than five properly disclosed the sponsorships as required by regulations. This revelation highlights ongoing issues in the crypto sector, where key opinion leaders often promote low-liquidity tokens without transparency, potentially misleading retail investors into mistaking biased content for objective advice. U.S. Federal Trade Commission guidelines mandate clear disclosures of material connections to avoid regulatory penalties, yet enforcement remains challenging amid the industry’s rapid growth and decentralized nature.
Such practices contribute to market volatility, with new token launches frequently seeing short-lived price surges followed by significant losses for uninformed buyers. ZachXBT’s findings underscore the need for greater accountability to protect investors from coordinated hype.
