30-4-2025 – US President Donald Trump’s media enterprise has unveiled plans for a novel cryptocurrency venture. Trump Media & Technology Group shareholders received correspondence outlining the firm’s intention to introduce a utility token system within a Truth digital wallet, primarily aimed at facilitating Truth+ subscription payments.
The announcement follows a string of cryptocurrency-related endeavours by the business magnate, who maintains majority ownership of the media group with a stake exceeding 50%. The company’s fintech arm, Truth.Fi, established in January, has already forged strategic alliances with prominent industry players, including the cryptocurrency exchange Crypto.com and Yorkville America Digital.
Market observers noted substantial movement in Trump’s existing cryptocurrency ventures, particularly the TRUMP memecoin, which recently witnessed significant trading activity. The digital currency’s value stood at $13, marking an 11% decline, though it maintains a substantial market capitalisation of $2.6 billion. The token garnered attention when holders were offered the prospect of dining with the former president himself.
Cryptocurrency analytics firm Chainalysis reported substantial profits flowing to Trump-affiliated entities through these digital currency initiatives. The involvement extends to Trump’s family members, who have assumed roles as backers and ambassadors for World Liberty Financial, a decentralised finance project where Trump holds the position of “Chief Crypto Advocate”.
These developments have sparked debate amongst political opponents and ethics watchdogs, who have raised concerns regarding the practice of granting exclusive access based on cryptocurrency holdings. The expansion continues despite these criticisms, with plans for exchange-traded funds emphasising “Made in America” assets through the Truth.Fi platform.
The company’s cryptocurrency ambitions were initially signalled by a trademark application for Truth.Fi last November, which detailed plans for digital wallet software development, marking the beginning of this extensive digital finance strategy.
